Prof. Saravana Jaikumar

Prof. Saravana Jaikumar, a member of the Marketing Group at IIM Calcutta, specializes in teaching marketing analytics, artificial intelligence, machine learning applications, and digital marketing. His research primarily explores the intersection of public policy, development, and marketing. He has authored numerous papers in esteemed international journals such as the Journal of Advertising Research, Journal of Business Research, Marketing Letters, International Journal of Information Management, Information Management Frontiers, and Journal of Product and Brand Management. His research findings have found mention in various policy documents, including the Economic Survey of India and the United States Library of Congress Foreign Digital Materials. His academic background includes a BE in Mechanical Engineering from PSG Tech, an MBA with a Gold Medal from Cardiff Business School, UK, and a PhD from IIM Ahmedabad.