Strategic Importance of Digital and Social Media Marketing
Strategic Workshop
- Introduction and Growth of Digital Marketing
- Role of Digital Marketing in Modern Day Business Models
- Case Studies of Firms Moving from Traditional to Digital Marketing
- Crafting a Digital Marketing Strategy for your Firm
Who Will Benefit
- Business owners
- Marketing professionals
- Brand managers
- Anyone interested in digital and social media marketing
Certification
- Participants receive a certification from IIM Calcutta
Networking Opportunity
- Network with like-minded peers in the digital marketing world, if you are at entry level management or marketing professional, seasoned professional who wants to spearhead the digital marketing initiative for the firm, technical professional interested in learning digital marketing to make a career shift, person running a digital marketing agency, a solo entrepreneur, running a successful startup firm.
